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SCENE: (3 seconds) Tranquil orbital
image
of
Earth. No sound.
FADE IN: (simultaneously)
Subcaption,
"Take
a deep breath..." FADE OUT: Subcaption.
FADE IN: Subcaption, "…and hold it
for 30
seconds." FADE OUT: Subcaption.
CUT: (3 seconds) Noisy chainsaws and
heavy
equipment mowing down a scenic forest.
CUT: (4 seconds) Australian newscast
shows
the
Antarctic Ozone hole. Weatherman points stick to a clearly labeled
technical
map of the hole and anecdotally remarks, "Don’t lay out in the sun,
folks!"
CUT: (2 seconds) Picturesque mossy
brook
in
a misty rainforest. Water trickling.
FADE: (2 seconds) Majestic
waterfall.
Natural
sound.
[BEGIN GLACIER CROSSFADE]
CUT: (2 seconds) Crested ocean waves
at
dusk.
Ocean FX.
CUT: (2 seconds) Submerged camera in
tropical
island seas. Waterdrop.
CUT: (2 seconds) CLOSE UP: Dying
coral
reefs.
No sound.
MERGE: (1 second) Arctic glacier
breaks
off
and plunges under bright sun.
[END CROSSFADE: Glacier break-off in
slow
motion over the pervious 6 seconds]
CUT: (3 seconds) Marine Biologist
retrieves
and examines algae measurement from Ocean; records "0" in ledger left
page.
CUT: (2 seconds) CLOSE UP: Ledger
right
page
has a camera-ready pie chart of atmospheric oxygen sources, with the
algae section most prominent.
CUT: (3 seconds) Tranquil orbital
image of
Mars, or an ostensible juxtaposition of Earth under non-existent
atmospheric conditions.
No sound.
FADE IN: (simultaneously)
Subcaption, "Got
Air?" FADE OUT: Subcaption
CUT: (1 second) Front shot of any TV
viewer
from the perspective of the TV. Viewer has puffed-out cheeks, is blue
in
the face and gripping the sides of his/her armchair.
FADE IN: (simultaneously)
Subcaption:
"…don’t
hold your breath."
Audience
Details
INTENDED OBJECTIVE: To juxtapose
Earth
with
a sustainable atmosphere against Earth without a sustainable atmosphere
in
the space of 30 seconds.
INTENDED AUDIENCE: Anybody, anywhere
in
front
of a TV; cable or broadcast.
KEY BENEFITS: Viewers are embedded
with
realistic images that lead to the unbridled destruction of Earth’s
atmosphere.
SUPPORT POINTS: The images are
readily
identifiable and the damages are real.
INTENDED MEDIA CHANNELS: Cable TV
and
broadcast stations.
VISUAL/SPECIAL FX: The entire clip
is
visual
with subcaptions at the beginning and end.
TAG LINE: "Don’t hold your breath."
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